If you’re ever wondered how to get your blog to the next level, this is definitely worth a read. After picking the brains of Valentin, a travel and lifestyle blogger who also works with bloggers in his day-to-day life as a digital marketing manager, we’ve put together answers to a few common questions.
What’s the best way to be found by PRs?
There are plenty of things you can do to become more visible. Networking and speaking with other bloggers can be a good way to exchange PR tips and opportunities. Being part of big blogging communities is also important, because these are a great way for us to outreach to a large number of bloggers.
Also, be active on social media: make it clear on your profiles that you’re a blogger, use relevant and popular hashtags, etc. Long story short, get your name out there.
How do PRs determine a blog’s worth?
It tends to depend on the budget clients give us, and what we’re looking for specifically. Some clients might want bloggers who are really popular on social media, whilst others may be more interested in the SEO value of a blog.
In the latter case, metrics like Domain Authority, Trust Flow, Citation Flow and number of links are factors we take into consideration.[Tweet “Location is becoming increasingly important to a blog’s worth as well. Why?”]
Because of how sophisticated search engines are becoming, what you see online is increasingly personalised and tailored to your needs. They’re based on a multitude of factors, such as your previous searches or where you live.
This essentially means that getting links from particular locations can send positive signals to Google, and improve SEO presence at local level. This is where the location of a blog can become key.
What’s the weirdest question you’ve been asked by a blogger?
‘Are follow links illegal?’ I think the image of someone serving time for excessive blogging is a pretty funny one.
On a serious note, links are a grey area of SEO which Google puts a lot of effort into scaring people away from. So people asking such question isn’t actually much of a surprise.
Do you think blogging will remain as important in the future?
Absolutely. The internet obviously isn’t going anywhere, and more and more brands are relying solely on it. Even if search engines became smart enough to neutralise the SEO value of working with bloggers, the PR element will remain massively important. Blogging isn’t going anywhere.
What’s the quickest way to get a negative reputation in the industry?
The easiest way to make it into my black list is to give me unfair hassle. Contacting my company directly or worse, my clients is a big no no. That’s only happened to me personally once, but if there’s a problem I’m here to solve it. It’s literally my job, so talk to me!
Taking ages to reply to emails and being overly picky when presented with numerous opportunities can be very frustrating, too.
And like bloggers, PRs speak among themselves so you can make a negative reputation for yourself quickly.
Has a blogger ever gone above and beyond? What did they do?
There was this one blogger who posted about a client of mine. They were so enthusiastic about the brand they took the initiative to turn a single post into a series of four or five. That was pretty cool.
How do full time bloggers make a living off their site, beyond paid for content?
Many bloggers have a big online profile beyond their site. Having a large following on social media is the most obvious example, and it’s not uncommon for very popular influencers to get paid to tweet, instagram or pin things.
Having a popular Youtube channel is an option too, as you can receive payment from ad views. Finally, some bloggers might receive payment for attending industry events, too. Although you have to be pretty big for that.
If you’re looking for more PR tips, why not have a read of these?