My name’s [PR’s name] and I’m the account manager for [client]. I’ve had a look at your blog and I really love it! Your writing style is fantastic and you cover a lot of interesting subjects we feel could pair well with our clients.
I’m emailing to see if you’d consider a press trip to London to cover the launch of [fabulous bar]. We can cover travel expenses there and back, but you would need to make sure you arrange accommodation if you’d like to stay over.
If you could send over your blog’s stats or a blogger press kit that would be brilliant. Do let me know if this is something you’d consider for your blog and I can give you more information.
Thanks [blogger], speak soon.
Have you ever had anything like this pop in your inbox? To some, getting that elusive email can be the sign you’ve made it*. A PR thinks you’re good enough to spend time and money on. WOW.
Getting that email means you’ve worked hard to get on a PRs radar, to make a popular, well-presented site documenting your passion. Whether it’s fashion or food, baking or beauty, travel or tattoos, cocktails or cats… whatever you love to write about you’ve done it well.
When PR ask for stats, what we really need is called a press or media pack. This is so when we have to fill in those endless forms for our client about upcoming and secured coverage, we can show reach – how far that sample will go. To 50 people or 50,000. Who those people are. Where they’re located. Basically, we want to know if our client can and should justify the time and expense offering a blogger their product. They want a return on what they’re giving away for free after all.
If you have a long-running blog and feel like you could start reaching out to PR people, then you should start thinking about putting a pack together. I say pack, it only needs to be a one page PDF ideally, with a splash of colour. I’ve seen some incredibly beautiful spreads which show, to me, a blogger’s really in the know about working with PRs, but even if it’s a well put together one page, you’ve got the edge over others from the get go.
Just to clarify, if you want to spend dollar dollar on hiring someone to design it for you, good for you. But this is for people who have a really basic knowledge of Word and can create a simple PDF. There’s no need to spend money on your press kit, at all.
So. What should you include? Well, have a look at this quick template and create your own, free media pack that I’ve had success with time after time:[emaillocker]
Ideally update your kit every month to keep it current, but if that’s a bit too much then create a quarterly pack to reflect the last three month’s stats.[/emaillocker]
So that’s everything you need to know about creating a successful, and free, media kit you can easily update!
Do you have a media pack? Do you need one? Do you even want PRs to contact you? Let me know. If you have one, or need advice on anything PR, tweet me at @sixoutoftenmag
*Not that a blog is ever less worthy than another based on the opportunities they’re given, definitely not. I happen to think there are some sites out there getting a lot of attention when others are put together by far better writers. Perhaps that’s just me though!